A strategic advisory agency

delivering fearless, creative and visionary counsel

across media, marketing, and public relations

Twisted Hairs, LLC: 

The name “Twisted Hairs” derives from the Plains Indian tribes, who used the term to depict their revered storytellers.
Storytelling and marketing are about inspiring, engaging, and connecting people. As a strategic agency with a critical focus spanning across media, marketing and public relations, Twisted Hairs conceives and crafts award-winning stories, campaigns, and initiatives that matter and move people, enabling its clientele of athletes, artists, entertainers, media personalities, filmmakers, authors, performers and more to provoke and inspire thought, spur conversations and brand/client growth, define reputations, connect communities, and endure far beyond the 24-hour news cycle.                                                                                                                                            
Do you have a story to be told and shared, a campaign or brand to be created or nurtured, or desire creative, intelligent, and strategic representation and counsel? 
Allow Twisted Hairs, LLC to be your storyteller.

Stephen Panus, Founder & CEO:

Stephen Panus, the founder and CEO of Twisted Hairs LLC, is an accomplished publicist, agent, attorney and sports marketing executive. Yet, woven through each stop of his 35+ year career arc has been a relentless and intuitive ability to excel as a storyteller and marketing executive with an eye for the big picture and a proven track record of success.  Panus has negotiated strategic sponsorship deals, launched new business lines and brands, positioned his clientele on the biggest media stages, and maximized sponsorships and partnerships benefitting his high-profile clientele.
With a history of representing champions - from Super Bowl and Triple Crown winners to Indy 500 legends to international tennis stars and recognizable television personalities, and more - Panus’ success has been defined by an entrepreneurial yet collaborative leadership approach in building business growth and inspiring brand and reputation enhancement. Panus' diverse business experience spans across industries, where he has served as counselor and advisor for many, including CEO’s, star athletes/entertainers/personalities, Boards of Directors, and student-athletes pursuing Name, Image and Likeness (NIL) deals. 
Panus successfully molds and shapes narratives and ensures his clientele prominently appear in headlines and stories across television, print, digital, radio and podcast channels. Moreover, he is known for building clients into stand-alone and recognizable business/brands and has architected sponsorships and partnerships with top international and national brands, including Louis Vuitton, American Express, Longines, Adidas, Body Armor, Buffalo Trace, Kraft Foods, and Reebok, among others. Panus' ties to philanthropy run deep throughout his career, leading him to encourage his clientele toward taking similar philanthropic ownership within their own communities; believing that we each owe a duty to give back and that humanity is about being more, not having more.

In addition to serving as CEO of Twisted Hairs, Panus is an author (“Walk On”), a motivational speaker, husband, and father. He is a graduate of the University of South Carolina and, subsequently, earned his law degree at Loyola University School of Law.

Media Placements:

Panus has deftly secured multiple feature stories on CBS' “60 Minutes” and positioned coverage of his clientele across national and international media, including, but not limited to: 

• Sports Illustrated • ESPN • NBC Sports • Fox Sports • Wall Street Journal • MSN • Apple News

• NY Times • Los Angeles Times • Garden & Gun • Bloomberg • Rachel Ray • Entertainment Weekly

• Town & Country • The Today Show • Late Night with Jimmy Fallon • Morning Joe • The Athletic

• CNN • New York Post • NPR • Associated Press • BBC • Forbes • ESPN College Gameday

• The Washington Post • USA Today • Good Morning America • Time Magazine

• Barstool Sports •Yahoo • NBC News • Boston Globe • Muscle & Fitness • The Atlantic

• Miami Herald •The New Yorker • GQ • People Magazine •Variety • GQ • CBS Sunday Morning

• Cigar Aficionado • Dancing with the Stars • Rolling Stone • Hollywood Reporter • AARP

• Esquire • CBS Sports Radio • CNBC • Bravo TV